How to use the SEO analytics dashboard
The SEO analytics dashboard in WooShop gives you a direct look at how your store performs on search engines like Google. Instead of guessing which products are popular, you can see exactly which search terms bring customers to your site and how your rankings change over time.
How to access and use your SEO dashboard
Follow these steps to view your store’s search performance:
- Log in to your WooShop admin: From your main dashboard, look at the left-hand sidebar.
- Navigate to SEO Analytics: Hover over the SEO menu and click on Analytics.
- Connect your account: If this is your first time, you will see a prompt to connect your site to Google Search Console. Follow the on-screen prompts to authorize the connection.
- Set your date range: Use the date picker at the top right to view data from the last 7, 30, or 90 days.
- Review the four key metrics:
- Impressions: How many times your site appeared in search results.
- Clicks: How many people actually clicked through to your store.
- CTR (Click-Through Rate): The percentage of impressions that turned into clicks.
- Average Position: Your typical rank on the search results page.
Practical ways to use this data
Identify "Hidden Gem" products
Look for products with high impressions but low clicks. This usually means your product is showing up in searches, but your title or meta description isn’t convincing enough for people to click. Try making the product title more descriptive.
Find your best keywords
Scroll down to the "Keywords" or "Queries" table. This shows the exact words people type into Google to find you. If you see a specific keyword performing well, consider writing a blog post or a more detailed category description around that topic.
Track your growth after an update
If you recently updated your product descriptions or SEO titles, check the "Position" metric over the following two weeks. A rising number (moving toward 1) shows your changes are working.
Troubleshooting common issues
The dashboard says "No Data Found"
Search engines take time to gather data. If you just launched your store or just connected the dashboard, it can take 48 to 72 hours for the first set of numbers to appear.
The numbers don’t match Google Analytics
This is normal. Google Analytics tracks what happens on your site (sessions), while the SEO Dashboard tracks what happens on the search results page (clicks). They measure different things, so they will rarely match perfectly.
Your rankings suddenly dropped
Don’t panic. Search rankings fluctuate daily. However, if you see a sharp drop across every product, check your Settings > Reading menu to ensure the box "Discourage search engines from indexing this site" is not checked.
Summary
The SEO analytics dashboard is your best tool for understanding how searchers find your shop. By checking it once a week, you can spot trends, fix underperforming pages, and focus your marketing efforts on the products that get the most attention.
Related help:
- How to write SEO-friendly product descriptions
- Optimizing your shop images for faster loading
- Setting up your primary shop keywords
