Creating a New Blog Post: A Step-by-Step Guide for WordPress

BySupport Admin

Blogging is one of the most effective ways to drive organic traffic to your store and build trust with your customers. Whether you are announcing a new product line or sharing behind-the-scenes stories, a well-structured post keeps your site fresh and search-engine friendly.

How to Create and Publish a Post

  1. Log in to your Dashboard
    From your WooShop admin sidebar, hover over Posts and click Add New. This opens the WordPress block editor.

  2. Add a Title
    Enter your title where it says "Add title." Keep it descriptive and under 60 characters if possible; this helps it show up clearly in Google search results.

  3. Build Your Content
    Click the + (plus icon) to add blocks. Most posts use a mix of these:

    • Paragraph: For your standard text.

    • Heading: To break up sections (use H2 or H3 for better readability).

    • Image: To upload photos of your products or business.

    • List: For bullet points or numbered steps.

  4. Configure Post Settings
    On the right-hand sidebar, ensure the Post tab is selected. Here, you should:

    • Assign a Category: Organize your post (e.g., "News," "Recipes," or "Product Spotlight").

    • Set a Featured Image: This is the main "hero" image that appears on your blog page and when you share the link on social media.

    • Write an Excerpt: A one-sentence summary that appears in search results.

  5. Review and Publish
    Click Preview in the top right corner to see how the post looks on your live site. If you’re happy with it, click Publish. You can also click the date next to "Publish" to schedule the post for a future time.

Practical Examples

  • For Retailers: Write a "Gift Guide" post. Use a List block to highlight five products from your shop and use the Button block to link directly to those product pages.

  • For Service Providers: Write a "Case Study" or "Project Recap." Use the Gallery block to show before-and-after photos of your work.

  • For Restaurants: Share a "Chef’s Special" or a recipe. Use Headings to separate the ingredients list from the instructions.

Troubleshooting Common Issues

  • The "Publish" button is missing: You might be in "Draft" mode or looking at a post that is already scheduled. Look for the "Switch to draft" or "Update" button instead.

  • Images look blurry: Ensure you are uploading high-quality files. If the image looks stretched, check that the "Image Size" in the block settings is set to "Large" or "Full Size."

  • The URL looks messy: If your post link looks like yourstore.com/?p=123, go to Settings > Permalinks and ensure "Post name" is selected. This makes your links readable for humans and SEO.

  • Text is too wide: If you are using Kadence blocks, check the Row Layout settings to ensure your content is contained within the center of the page rather than stretching to the edges.

Summary

Creating a post is a simple three-part process: writing your content, setting your featured image and category, and hitting publish. Regularly updated blogs tell search engines your shop is active and give customers a reason to return.

Next steps to consider:

  • How to add a contact form to a post

  • Connecting your Instagram feed to your blog

  • Optimizing images for faster loading speeds

Similar Posts