How to track your website’s SEO performance

BySupport Admin

Tracking your SEO performance shows you how your store appears in Google search results. Instead of guessing if your marketing works, you can see exactly which keywords bring customers to your site and which products need more attention.

1. Connect Google Search Console

To see real search data, you need to connect your store to Google Search Console. This is a free service from Google that tracks how your site performs in their index.

  • Go to your WordPress dashboard.

  • Navigate to the Rank Math or SEO tab (depending on your WooShop setup).

  • Follow the prompts to connect your Google account.

  • This allows Google to communicate directly with your store and report on your traffic.

2. Monitor your Search Queries

Once connected, you can see the specific words people type into Google to find your shop.

  • Open your SEO dashboard in WordPress.

  • Look for the Analytics or Search Console section.

  • Review the "Top Queries" list. This shows you which phrases (like "handmade leather bags" or "best coffee beans") are driving the most traffic to your WooCommerce products.

3. Compare Clicks vs. Impressions

Understanding these two metrics tells you if your product titles are working.

  • Impressions: How many times your site showed up in search results.

  • Clicks: How many people actually clicked on your link.

  • If you have high impressions but low clicks, it usually means your product title or description isn’t interesting enough, even though Google is showing it to people.

4. Check your Average Position

Your position is where you rank on the search page. Position 1 is the very top of page one.

  • Check the "Average Position" for your most important products.

  • If a product is at position 12, it’s on the second page of Google. Small tweaks to your product description can often push these items onto the first page.

Practical Scenarios

  • The Bakery Owner: You notice your store is ranking well for "gluten-free sourdough," but nobody is clicking. You update your SEO meta description to mention "Next-day delivery available," and your click-through rate increases immediately.

  • The Boutique Manager: You see a spike in impressions for "summer linen dresses" in April. This tells you it’s time to move those products to your homepage and ensure the SEO titles are updated for the new season.

Troubleshooting

  • No data is showing up: Google Search Console does not work retroactively. If you just connected it today, it may take 48 to 72 hours before you see any numbers.

  • "Discovered – currently not indexed": This means Google knows your page exists but hasn’t added it to search results yet. Usually, you just need to wait a few days, or ensure your product isn’t set to "Draft" mode.

  • Sudden drop in traffic: Check if you recently changed your site’s permalinks or deleted a high-traffic product category without setting up a redirect.

Summary

Tracking SEO isn’t about checking numbers every hour. It’s about spotting trends over weeks and months. By watching which keywords bring in customers, you can make smarter decisions about which products to promote and how to write your descriptions.

Related links:

  • How to write SEO-friendly product descriptions

  • Setting up redirects for deleted products

  • Improving page load speed for better rankings

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